The other night my husband and I were discussing the economy. (Keep in mind that we’re armchair economists, not professionals.) We decided that the current bad economy got started because of shady dealings by greedy people, and continues to be bad because of fear.
People are afraid they’re going to be laid off, or they have been laid off and fear they won’t find another job. Either way, they cut back on spending. Because people are spending less, sales are down and so companies let employees go. And the cycle perpetuates, a self-fulfilling prophecy of doom.
So we how do we break the cycle?
Recently I came across The 3/50 Project (www.the350project.net) and I think it might help, at least on local levels. It’s certainly made me re-think where I spend my money. Essentially, the project coordinators want each of us to choose three locally owned, independent businesses that occupy a physical building. Of the money we’re planning to spend anyway each month, spend at least $50 (total) of it at those stores.
According to the site, if just half of the employed population spent $50 per month, it would generate more than $42 billion in revenue for small businesses. That could help a lot of them stay in business. The site specifies local independents because $68 out of each $100 of their income is returned to their community in taxes, wages and other expenditures. By comparison, only $43 stays locally when you spend at a chain business, and if you buy online, most likely nothing stays in your community. This really opened my eyes to some things I hadn’t before considered.
Recently I asked a clerk in a national chain baby store where their cloth training pants were, and she pointed out the disposables. No, I said cloth. She looked at me, mystified; You want what? When I inquired at a local, independent baby gear shop, the gal who owns and runs it and had greeted me as I entered the door had a dozen options plus information about each to help me choose.
Don’t get me wrong, I like chain stores. Among many favorable factors, their leverage in negotiating prices from wholesalers allows me to buy stuff I might not otherwise be able to afford. But as big as their selection may be, there are some things you just can’t get at the big box stores or chain restaurants. I would be sad if the family-run café on Main Street or the independent baby gear store closed. I don’t go there often, but I buy stuff from her I can’t get at many places, certainly not at the chain stores.
Now when I write my shopping lists, I think about whether a locally-owned store stocks an item for a comparable price. I’m not spending more money, I’m just spending it in different places. A friend likes a particular all-natural toothpaste that’s sold at a natural foods chain store, but it’s also sold by a local independent store which happens to be close to her favorite dry cleaner, so she combines her errands. There’s more than one way to get one stop shopping.
I’m enjoying this re-discovery of local, unique stores where the person ringing up your purchase might even be the store owner. Since I live in a large metro area, it’s also nice to recognize the shopkeepers and be recognized. It makes me think of how things were for my Regency characters, who shopped entirely in the days before chain stores existed.
On a different note … this is my last post as a Jaunty Quill. Regular readers of this blog know there have been some major events in my personal life the last couple years. I’ve been thinking things will quiet down again, but instead things just shift. It’s become like the arcade game Whack-A-Mole. Family is my top priority, so something else has to give.
I am still writing, and you’re welcome to drop me a line through my web site, www.ShirleyKarr.com or directly, Shirley@ShirleyKarr dot com. I love to hear from readers!
Auf wiedersehen,
Shirley
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