Wasn’t the Super Bowl exciting?
No…not the game. By now, we all know that was a blow-out, a one-sided stomping important only to die-hard Bronco/Seahawks fans. I’m not one of those, although I did have a promised 30 free Bingo Bash chips riding on a Broncos win. Phooey.
But marketing works. They get the rest of us into the sports bars and living rooms by offering those infamous, incredible commercials.
Every year, I can predict that Budweiser will make me tear up. (This is not difficult, actually. Greeting cards, grocery stores, insurance companies, “thank you, Mom” athletes, dog-food, and even light bulbs have, in their day, made me cry. Warning: if you’re a cheap-weep like me, do not enter the search term “touching commercials” on Google.)
This year was no exception. Didn’t you think the puppy who loved the horse was heartbreakingly adorable? Puppies, babies, coming-home soldiers, mommies…these things always, always work.
But, for my money, the standout commercial Sunday night was, hands down, the Jaguar “Villains” ad.
Easy-peasy. No-brainer. See, it had Tom Hiddleston in it, being as fabulous and charming as ever, and that’s all it takes for me.
Do you know Tom Hiddleston yet? I found him late, as I’ve never seen any of the Thor movies. I adored him as F. Scott Fitzgerald in “Midnight in Paris” without realizing who he was. Then I loved him in “War Horse,” though I could identify him only as “the gorgeous guy who rode the horse, you know, the one who played Fitzgerald in that other movie.”
Then I looked him up, and I found him online reading one of my favorite poems in the world, “As I Walked Out One Evening,” by W. H. Auden.
The poem perfectly blends romance and tragedy. “I’ll love you till the ocean is folded and hung up to dry, and the seven stars go squawking like geese about the sky,” it says at one point, and then, later, “Time watches from the shadows, and coughs when you would kiss.” Isn’t that marvelous? Add a great British voice, and…cue swoon.
Anyhow, Auden was the clincher. Yes, Tom Hiddleston is super smart and funny. He has an elegant frame, a darling smile, an irresistible twinkle in his eyes, and enough sex appeal to sink the Titanic. But he also has The Voice, and that’s the part I can’t resist.
If you’re not an Auden fan, try the audio in which he and Helena Bonham Carter read from Winnie the Pooh. It might be even better. Or heck, just watch the Jaguar commercial for the hundredth time, like someone else I know ;-).
So…yeah. At my house, the Super Bowl was definitely exciting. How about you? Are you a Hiddleston fan? Or did one of the other commercials capture your heart instead? I’m giving away an e-copy of any one of my Bell River titles to one poster today!