Yes, it appears that romance readers really do give lots of their attention to romance novel covers — even now with digital only releases, the cover remains one of the most important pieces of the marketing puzzle.
So, when I was invited to speak at the Monmouth Museum in NJ tonight and they have an exhibit featuring local artist’ James Avati’s classic cover art from the 50s and 60s, I thought I would talk about romance novel covers. In researching for the presentation, I found some really old covers, some new ones, some good ones and some. . . not-so-good (or ones that don’t hit their mark).
Now let’s step in the time machine and go back, way back to some early romance novel covers –
Ahhhh – The Flame and The Flower by Kathleen Woodiwiss — considered the FIRST modern romance novel by most and it was quite hot for its time. The cover includes both imagery and people but it’s not too suggestive – though the tagline under Kathleen’s name is rather provocative!
This Johanna Lindsey title (one of my favorites) is actually Fabio’s first romance cover! Featuring both the classic clinch and the classic heaving bosoms, it is a classic! (BTW – I’ve been told that the heaving bosom covers were originally designed to. . ahem. . . tempt the all-male sales forces who sold these to all-male distributors!! Could it be true?)
And who could forget these step-backs of Fabio? This first one was quite scandalous and a sign that covers were finally being designed to appeal to the true romance reader – the women! Did you get any of these?
Man of My Dreams? Surrender My Love? The Conqueror?
Moving forward, we see that women also like men in uniforms from these more recent covers — all kinds of uniforms!
Of course the main focus of the cover is to tell the reader about the type of story they will get — to set up an expectation for readers. These recent covers give some indication of their type and tone, don’t you think?
Urban Fantasy? Paranormal Romance? Funny Contemporary? And of course what discussion of romance covers would be complete without a big-sword-carrying-Highland-warrior cover, right?
Some covers have errors or don’t really hit their target audience or tone. My favorite is the famous Christina Dodd cover. I’d just read the book when I met her for the first time at the first RT convention I attended — while ‘just’ a reader. She was on the elevator carrying a very-large version of the cover under her arm. Since there was nothing she could do about it — she used it as a promotional tool and it worked. As Suzanne Brockmann did when her buffest, sexiest hero’s book showed him looking like the Pillsbury dough boy! Take a look at both of them:
So – what is your favorite type of cover? Do you like clinches, half-naked men, cartoon-characters or stepbacks? Do you expect the cover to match the story? What is wrong with the Christina Dodd cover anyway? Post a comment and I’ll choose two people to get a signed book and a wee Disney souvenir. (And yes, I am still waaaay behind in sending out prizes but you will get them! LOL!)
Terri is recuperating from her vacation to Disney World and working hard on her requested revisions so she can move onto the next project! After surviving tropical heat and showers, she is now also recovering from her fit of the vapors at the earthquake that shook her in southern NJ yesterday. It’s always an exciting day in south Jersey – LOL! Visit her website for more info about Terri and her books and upcoming events!
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